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Prabu David
Professor and Associate Dean for Academics
Office: CADD 101G
Phone: (509) 335-0041
E-mail: prabu.david@wsu.edu
Education:
PhD, University of North Carolina
MA, Ohio University
BS, Loyola College
Research Interests/Specialties:
David's research is based on cognitive approaches to the study of media and communication technologies. His current projects focus on three approaches to improve health outcomes: technology-based, faith-based, and entertainment-based approaches.
In one exploratory project, funded by the National Cancer Institute (NCI), he has developed a mobile application for women undergoing chemotherapy for breast cancer. This project has received additional funding from the Lance Armstrong Foundation (LAF). In another project, funded by the Breast Cancer Research Foundation (BCRF), he has designed a 10K steps/day walking intervention administered via cell phones. He has offered a number of workshops on community-based approaches to emergency preparedness, funded by the Centers for Disease Control and Prevention (CDC) through Ohio Center for Public Health Preparedness. These workshops served as an impetus for various community-based preparedness interventions on hand-washing and cover-the-cough.
Teaching:
He teaches undergraduate courses in visual communication, multimedia design, social marketing and research methods. At the graduate level, he teaches research methods and a seminar in new communication technologies. He has advised 9 doctoral dissertations, 9 master's thesis and 3 undergraduate honors thesis.
Biographical Information:
David began his career as journalist and then switched to social science research. During his graduate student days, his adviser Frank Biocca, now the Newhouse Chair at Syracuse, and he were among the first teams in the country to use Continuous Audience Response to assess media programs in real time. They designed the Continuous Audience Response study of Super Bowl ads and the Bush-Dukakis presidential debates, with included real time data collection, which was reported in USA Today.
After graduating from UNC, he worked in the Research Triangle Park as a marketing and advertising researcher with Johnston, Zabor & McManus. As senior analyst, he designed studies led data analysis for various clients including ABC, Discovery Channel, CNN Headline News, IBM, McDonald's, Amgen, Burroughs Wellcome, BASF and others.
In 1993, he returned to the academy and joined the faculty at Ohio State University in the School of Communication. There he served as the Director of Undergraduate Studies from 2002-2008. In fall 2010, David joined the Murrow College of Communication as professor and associate dean.
Awards:
Faculty member of the year, teaching award, 2002, 2004.
8 top paper or top-three paper awards from ICA or AEJMC.
4 top or honorable mention web design projects awarded by the Visual Communication Division of AEJMC.
Recent/Key Publications:
- David, P., Mihye, S., German, T., & Guinsler, N. (in press). Demand Characteristics and Biases in Self-Reports of Media Use through an Online Diary. American Journal of Media Psychology.
- Knobloch, S., David, P., Eastin, M. S., Tamborini, R., & Greenwood, D. (2009). Sports spectators' suspense: Affect and uncertainty in sports entertainment. Journal of Communication, 59(4), 750-767.
- David, P., German, T., & Guinsler, N. (2009). Thinness portrayals of fashion models: Perceived body dissatisfaction in self and others. Visual Communication Quarterly, 16(2), 67-78.
- David, P., Horton, B., German, T. (2008). Dynamics of entertainment and affect in a Super Bowl audience: A multilevel approach. Communication Research, 35(3), 398-420.
- David, P., & Horton, B. (2008). Exploring decorative typography in the classroom through font poems. Visual Communication Quarterly, 15(1), 50-66.
- David, P., Lu, T., Kline, S., & Cai, L. (2007). Social effects of an anthropomorphic help agent: Humans vs. Computers. Cyberpsychology and Behavior, 10(3), 471-474.
- David, P., Song, M., Hayes, A., & Fredin, E. S. (2007). A cyclic model of information seeking in hyperlinked environments: The role of goals, self-efficacy, and intrinsic motivation. International Journal of Human-Computer Studies, 65(2), 170-182.
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