Erica Beth Weintraub Austin

Office Address:

Edward R. Murrow College of Communication
Washington State University
Pullman, WA 99164-2520
(509) 335‑8840
(509) 335‑1555 (FAX)
Email: eaustin@wsu.edu

• Current Position

  Interim Director, Edward R. Murrow College of Communication, Washington State University

  Professor, Edward R. Murrow College of Communication, Washington State University (since 1989; promotion to associate with tenure August 1995; promotion to full August 2000).  Director, Consortium for the Study of Communication and Decision Making, 2002-present.

• Education

  Stanford University, Ph.D., Communication, June, 1989.

  Stanford University, M.A., Communication, 1988.

  George Washington University, B.A.; special honors in journalism and an emphasis in the arts.

• Research Interests

  Communication, Decision Making and Socialization Processes:

  Health Information Campaigns, Communication and Children, Political Socialization,

  Family Communication Norms, Alcohol and Other Substance Abuse Prevention,

  Media Literacy

• Teaching Areas

  Communication Research                       Public Relations

  Communication Campaigns                     Political Socialization

  Media and Children                                Health Communication

• Academic and Administrative Experience

  Invited Participant, Freedom Forum Leadership Institute for Journalism Education Administrators, June 1998.

  Associate Professor, Edward R. Murrow College of Communication, Washington State University.  August 1989 - Present.  Member of the Graduate Faculty.

  Courses have included:

      Communication Theory (for graduate students)

      Communication, Social Development & Social Reality (Graduate Seminar)

      Health Communication and Social Development (Graduate Seminar)

      Prevention, Intervention & Communication (Graduate Seminar)

      Public Relations Principles

      Public Relations Management and Campaign Design

      Evaluative Research Practicum

      Communication and Children

      Persuasion and Public Opinion

  Head of Public Relations Sequence, 1990-1998.

  Public Relations Internship Coordinator, 1990-1998.

  Research Assistant, April 1988 - June 1988.

  Professor Donald Roberts, Stanford University.

  Analyzed data on children's perceived realism of television; wrote paper for presentation and publication.

  Predoctoral Fellow, January 1987 - October 1987.

  Stanford Heart Disease Prevention Program Project.

  Assisted in questionnaire design, theory construction and data analysis.

  Teaching Assistant, Stanford University, 1987-1989.

  Health Communication

  Health Campaigns

  Communication and Children

  Mass Communication and Society (writing-intensive course)

  Seminar Leader, Stanford University, 1987:

  Communication and Children (writing-intensive course)

  Research Practicum Leader, Stanford University, 1988-1989:

  Health Communication Family Focus Groups Study

  Health Communication Family Lifestyles Study

• Professional Experience

  Public Relations Director, Sunnyvale Elementary School District, Sunnyvale, California.  1984‑1986.

  Free-lance Journalist.  Features published by Washington Post, San Francisco Examiner, Philadelphia Inquirer, San Diego Union, Pittsburgh Press, San Francisco Review of Books, Dictionary of Literary Biography. 1978-1985.

  Communication Specialist, George Lithograph Company, San Francisco.  1983-1984.

  Assistant Editor, Music Educators Journal and Journal of Research in Music Education, Music Educators National Conference, Reston, VA. 1982-1983.

  News Aide, Washington Journalism Review, Washington, D.C. 1981.

• Refereed Publications

  Note: * indicates coauthor was a WSU student.

• Journal Articles

  Austin, E. W., Chen, Y.*, Pinkleton, B. E, & Quintero Johnson, J.* (2006).   SEQ CHAPTER \h \r 1The benefits and costs of Channel One in a middle school setting and the role of media literacy training.  Pediatrics, 117, e423-e433.

  Austin, E. W., Chen, M., & Grube, J. W. (2006).  How does alcohol advertising influence underage drinking?  The role of desirability, identification and skepticism.  Journal of Adolescent Health 38, 376-384.

  Pinkleton, B. P., Austin, E. W., Cohen, M., Miller, A.*, & Fitzgerald, E. (in press).  State-wide evaluation of the effectiveness of media literacy to prevent tobacco use among adolescents. Health Communication, accepted 7/05.

  SEQ CHAPTER \h \r 1Austin, E. W., & Hust, S. J. T. (2005).  Targeting adolescents?  The content and frequency of alcohol and non alcohol beverage ads on magazine and video formats November 1999-April 2000.  Journal of Health Communication, 10, 769-785.

  Austin, E. W., Pinkleton, B. P., Cohen, M., & Hust, S. (2005).  Evaluation of American Legacy Foundation/Washington State Department of Health media literacy pilot study. Health Communication.

  Pinkleton, B. P., * Austin, E. W. (2004). Media perceptions and public affairs apathy in the politically inexperienced.  Mass Communication & Society.

  Fujioka, Y.*, & Austin, E. W. (2003).  The implications of vantage point in parental mediation of television and child's attitudes toward drinking alcohol. Journal of Broadcasting & Electronic Media, 47, 418-434.

  Austin, E. W., & Chen, Y.* (2003).  The relationship of parental reinforcement of media messages to college students' alcohol-related behaviors.  Journal of Health Communication, 8, 157-170.

  Fujioka, Y.,* & Austin, E. W. (2002).  The relationship of family communication patterns to parental mediation styles.  Communication Research, 29, 642-665.

  Pinkleton, B. P., & Austin, E. W. (2002). Exploring relationships among media use frequency, perceived media importance and media satisfaction in political disaffection and efficacy. Mass Communication & Society, 5, 141-164.

  Pinkleton, B. P., Um, N.*, & Austin, E. (2002). Effects of negative political advertising on political decision making: Advertising evaluations and voters' efficacy, cynicism, negativism and apathy.  Journal of Advertising.

  Andsager, J. L., Austin, E. W., & Pinkleton, B. E. (2002).  Gender schema and alcohol-related messages. Communication Research, 29, 246-269.

  Austin, E. W., Miller, A. R.*, Silva, S.*, Guerra, P.*, Geisler, N.*, Gamboa, L.*, Phakakayai, O.*, & Kuechle B.* (2002).  The effects of increased awareness on college students' interpretations of magazine advertisements for alcohol. Communication Research, 29, 155-179.

  Pinkleton, B. P., & Austin, E. W. (2001).  Voter involvement, disaffection and media use: Testing a Aspiral of disaffection.@ Political Communication.

  Pinkleton, B. E., Austin., E. W., & Fujioka, Y. (2001).  Effects of perceived beer and PSA quality on high school students' alcohol-related beliefs and behaviors.  Journal of Broadcasting & Electronic Media, 45, 575-597.

  Austin, E. W., & Pinkleton, B. E. (2001).  The role of parental mediation in the political socialization process. Journal of Broadcasting & Electronic Media, 45, 221-240.

  Andsager, J. L., Austin, E. W., & Pinkleton, B. P. (2001).  Young adults' processing of messages in alcohol-related public service announcements and advertising.  Journal of Communication, 51, 1, 121-142.

  Austin, E. W., & Knaus, C. S.* (2000).  Predicting the potential for risky behavior among those Atoo young@ to drink, as the result of appealing advertising.  Journal of Health Communication, 5, 13-27.

  Austin, E. W., Pinkleton, B. E., & Fujioka, Y.* (2000).  The role of interpretation processes and parental discussion in the media's effects on adolescents' use of alcohol.  Pediatrics, 105, 343‑349.

  Austin, E. W., Pinkleton, B. E., & Dixon, A.* (2000).  Barriers to public relations program research.  Journal of Public Relations Research, 12, 3, 235-253.

  Knaus, C. S.*, Pinkleton, B. E., & Austin, E. W.  (2000). The ability of the AIDS Quilt to motivate information seeking, personal discussion and behavior as a health communication intervention. Health Communication, 12, 3.

  Austin, E. W., Pinkleton, B. P., & Fujioka, Y.* (1999). Assessing pro-social message effectiveness: Effects of message quality, production quality and persuasiveness. Journal of Health Communication, 4, 195-210.

  Austin, E. W., & Pinkleton, B. E..  (1999).  The roles of media use and media content evaluations in the development of political disaffection.  Mass Communication & Society, 2, 105-122.

  Knaus, C.*, & Austin, E. W.  (1999). The AIDS Memorial Quilt as preventative education: A developmental analysis of the Quilt. AIDS Education and Prevention, 11, 525-540.

  Fortman, K. K. J.*, Clarke, T. L.*, & Austin, E. W. (1998).  Let's talk about what we're watching: Parental behavior towards children's gender and age regarding television viewing. Communication Research Reports 15, 413-425.

  Austin, E. W., Fujioka, Y.*, Bolls, P.*, & Engelbertson, J.*  (1999). Taking on the tube:  An examination of parents' media behavior, attitudes and discussion regarding television. Journal of Broadcasting & Electronic Media, 43, 175-192.

  Pinkleton, B. E., Austin, E. W., & Dixon, A. L.* (1999). Orientations in public relations research and campaign evaluation.  Journal of Marketing Communications, 5, 85-95.

  Austin, E. W., Knaus, C.*, & Meneguelli, A.*  (1998).  Who talks how to their kids about TV: A clarification of demographic correlates of parental mediation patterns. Communication Research Reports, 14, 418-430.

  Pinkleton, B. E., Austin, E. W., & Fortman, K. K. J.* (1998). Relationships of media use and political disaffection to political efficacy and voting behavior.  Journal of Broadcasting & Electronic Media, 42, 34-49.

  Austin, E. W., & Johnson, K. K.* (1997).  Immediate and delayed effects of media literacy training on third graders' decisionmaking for alcohol.  Health Communication, 4, 323-349.

  Bolls, P.*, Tan. A., & Austin, E. W.  (1997).  An exploratory comparison of Native American and Caucasian students' attitudes toward teachers' communicative behavior and toward school. Communication Education, 46, 198-202..

  Austin, E. W., & Freeman, C.*  (1997).  Effects of media, parents and peers on African-American adolescents' efficacy toward media celebrities.  Howard Journal of Communication, 8,275-290.

  Austin, E. W., & Johnson, K. K.* (1997).  Effects of general and alcohol-specific media literacy training on children's affinity for alcohol.  Journal of Health Communication, 2, 17-42.

  Austin, E. W., & Pinkleton, B.  (1995).  Positive and negative effects of political disaffection on the less experienced voter. Journal of Broadcasting & Electronic Media, 39, 215-235.

  Austin, E. W., & Meili, H. K.* (1994).  Effects of interpretations of televised alcohol portrayals on children's alcohol beliefs.  Journal of Broadcasting & Electronic Media, 38, 417-435. 

  Austin, E. W., & Dong, Q.*  (1994).  Putting news into context: Apparent reality versus source credibility in judgments of news believability.  Journalism Quarterly, Winter, 973-983.

  Austin, E. W., & Nach-Ferguson, B. N.*  (1995).  Sources and influences of young school-age children's general and brand-specific knowledge about alcohol.  Health Communication, 7, 1-20.

  Austin, E. W.  (1993).  The importance of perspective in parent-child interpretations of family communication patterns.  Journalism Quarterly, 70, 3, 558-568.

  Austin, E. W., & Nelson, C. L.*  (1993).  Influences of ethnicity, family communication and media on adolescents' socialization to U.S. politics.  Journal of Broadcasting & Electronic Media, 37, 419-435.

  Austin, E. W. (1993).  Exploring the effects of active parental mediation of television content.  Journal of Broadcasting & Electronic Media, 37, 147-158.

  Austin, E. W. (1992).  Dialogue: The need to define the context of reality in parent-child communication about television.  Journal of Broadcasting & Electronic Media, 36, 359-361. 

  Austin, E. W., Roberts, D. F., and Nass, C. I. (1990).  Influences of family communication on children's television interpretation processes."Communication Research, 17, 545-564.

• Refereed Book

  Austin, E. W., & Pinkleton, B. E. (2006, in press).  Strategic public relations management: Planning and managing effective communication campaigns, second edition.  Lawrence Erlbaum Associates.   First Edition published in 2001.

• Refereed Book Chapters

  Pinkleton, B. E., & Austin, E. W. (1998).  Media and participation: Breaking the spiral of disaffection.  In T. J. Johnson, C. E. Hays & S. P. Hays (Eds.), Engaging the Public: How Government and the Media Can Reinvigorate American Democracy (pp. 75-86).  Boulder, Co: Rowman & Littlefield.

  Austin, E. W.  (1995).  Direct and indirect influences of parent-child communication norms on adolescent's tendencies to take preventive measures for AIDS and drug abuse.  In G. Kreps and Dan O'Hair (Eds.), Relational Communication and Health Outcomes (pp. 163-183).  SCA Applied Communication Series.

• Invited Publications

• Invited Book Chapters 

  Austin, E. W. (in press).  Coviewing.  In J.J. Arnett (Ed.), Encyclopedia of Children, Adolescents, and the Media. Thousand Oaks, CA: Sage Publications.

  Austin, E. W. (in press).  Parental mediation.  In J.J. Arnett (Ed.), Encyclopedia of Children, Adolescents, and the Media. Thousand Oaks, CA: Sage Publications.

  Austin, E. W. (in press).  The Message Interpretation Process model.  In J.J. Arnett (Ed.), Encyclopedia of Children, Adolescents, and the Media. Thousand Oaks, CA: Sage Publications.

  Austin, E. W. (in press).  Assessing the Residence and Resonance of Meaning in Media Content: A case study of sex differences in reactions to alcohol advertising.  In D. Kunkel, A. Jordan, J. Manganello and M. Fishbein (Eds.), Media Messages and Public Health: A Decisions Approach to Content Analysis.  Lawrence Erlbaum Associates.

  Austin, E. W. (2001).  Effects of family communication on children's interpretation of television.  In J. Bryant & J. A. Bryant (Eds.), Television and the American Family, 2^nd Ed. (pp. 377-396).  Mahwah, NJ: Lawrence Erlbaum Associates.

  Austin, E. W.  (1995).  Reaching young audiences: Developmental considerations in designing health messages.  In R. Parrott & E. Maibach (Eds.), Designing Health Messages: Approaches from Communication Theory and Public Health Practice (pp. 114-144).  Beverly Hills: Sage Publications.

• Unpublished Reports

  Austin, E. W., & Pinkleton, B. E. (2006, January).  Actual versus perceived effectiveness of anti-tobacco advertising for nonsmokers, smokers and social smokers using instant-response technology.  Report submitted to the Washington State Department of Health.  Pullman, WA: Edward R. Murrow College of Communication, Washington State University.

  Austin, E. W. (2005, September).   SEQ CHAPTER \h \r 1Evaluation of The Media Straight Up! Critical Thinking Skills for Pennsylvania's Youth.  Report submitted to Drug Free Pennsylvania, Harrisburg, Pennsylvania.  Pullman, WA: Edward R. Murrow College of Communication, Washington State University.

  Austin, E. W., & Pinkleton, B. E. (2005, June).  A pilot test of hand-held-response technology as an enhancement to focus group testing of anti-tobacco messages.  Report submitted to the Washington State Department of Health.  Pullman, WA: Edward R. Murrow College of Communication, Washington State University.

  Pinkleton, B. E., & Austin, E. W. (2005, April).  Pilot test evaluation of Take It Seriously: Abstinence and Media, implemented Fall-Winter, 2004-2005. Report submitted to the Washington State Department of Health.  Pullman, WA: Edward R. Murrow College of Communication, Washington State University.

   Pinkleton, B. E., & Austin, E. W. (2005, February).  Support for Tobacco Use Prevention Efforts Among Registered Voters in Washington State, 2004.  A Report Submitted to

  The Washington State Department of Health.  Pullman, WA: Edward R. Murrow College of Communication, Washington State University.

  Austin, E. W. (2003, July).  The content and frequency of alcoholic and nonalcoholic beverage ads in magazine and video formats November 2000-April 2001: Featuring the top 23 magazines read most by adolescents.  A report to the Prevention Research Center and the National Institute on Alcohol Abuse and Alcoholism.  Pullman, WA: Edward R. Murrow College of Communication, Washington State University.

  Austin, E. W., Pinkleton, B. P., & Miller, A. (2003, January).  Year 2 Evaluation of American Legacy Foundation/Washington State Department of Health Media  Literacy Study.  Presented to the Department of Health, Washington State.  Pullman, WA: Edward R. Murrow College of Communication, Washington State University.

  .Austin, E. W. (2002, October).  Invited testimony to the Assembly Standing Committee on Alcoholism and Drug Abuse of the New York State Assembly on ANew trends in advertising and marketing of alcoholic beverages,@ October 22, New York.

  Austin, E. W. (2002, June).  Content analysis of magazine and video-based ads for alcoholic and nonalcoholic beverages, 1999-2000.  Report compiled for the National Institute on Alcohol Abuse and Alcoholism.  Pullman, WA: Edward R. Murrow College of Communication, Washington State University.

  Austin, E. W., & Pinkleton, B. E. (2001, December).  Evaluation of American Legacy Foundation/Washington State Department of Health Media  Literacy Pilot Study.  Presented to the Department of Health, Washington State.  Pullman, WA: Edward R. Murrow College of Communication, Washington State University.

•  Book Reviews

  Austin, E. W.  (1998).  Review of  E. E. Dennis and E. C. Pease (1996), Children and the media. New Brunswick, NJ: Transaction Publishers.  Journalism & Mass Communication Quarterly, 75, 207.

  Austin, E. W. (1998).  Review of T. M. MacBeth (1996), Tuning in to young viewers: Social science perspectives on television, Thousand Oaks: Sage; and Center for Communication and Social Policy, University of California, Santa Barbara, Eds.,  (1998), National television violence study 2, Thousand Oaks: Sage.  Communication Education, 47, 209-212.

  Austin, E. W. (1997).  Review of N. W. Minow & C. L. LaMay (1995), Abandoned in the wasteland: Children, television, and the First Amendment.  New York: Hill & Wang.  Journal of Broadcasting & Electronic Media, 41, 584-588.

  Austin. E. W. (1993).  Review of J. Lull (1990),  Inside family viewing: Ethnographic research on television's audiences.  New York: Routledge.  Journalism & Mass Communication Quarterly, 70, 229-230.

  Austin, E. W. (1995).  Review of B. S. Greenberg, J. D. Brown, & N. L. Buerkel-Rothfuss (1993), Mass media, sex and the adolescent.  Cresskill, NJ: Hampton Press.  Journalism & Mass Communication  Quarterly.

•  Refereed Conference Panels

  Austin, E. W. (2004, May).  Parental mediation.  Presented to the Mass Communication Division of the International Communication Association, New Orleans.

  Austin, E. W.  (2000, August).  Selling (to) Kids: trends, ethics and implications of marketing that targets children and adolescents.  Presented to the Association for Education in Journalism & Mass Communication, Phoenix, Arizona.

  Austin, E. W. (1999, August).  Causes and consequences of political disaffection.  Presented to the Communication Theory & Methodology Division of the Association for Education in Journalism & Mass Communication, New Orleans.

  Austin, E. W. (1998, November).  The role of parental mediation in the interpretation of televised liquor ads.  Presentation to the National Communication Association, New York.

• Refereed Conference Papers and Posters

  * indicates coauthor was a WSU student

  Goehner, D., Pinkleton, B. P., Bolls, P. & Austin. E. W. (2005).  Processing political advertising:  The roles of audio and visual information.  Paper presented to the Information Systems Division of the International Communication Association.

  Austin, E. W., Pinkleton, B. P. & Funabiki, R. (2005, May).  The desirability paradox in the effects of media literacy training.  Paper presented to the Health Communication Division of the International Communication Association, New York.

  Austin, E. W.,  Pinkleton, B. P., *Chen, Y., *Quintero-Johnson, J., & *Van de Vord, R. (2005, June).  The  SEQ CHAPTER \h \r 1benefits and costs of Channel One in a middle school setting and the role of media literacy training. Paper presented to the Alliance for a Media Literate America conference, San Francisco.

  Austin, E. W., *Arganbright, M., *Chen, Y., *Ortega, M., *Quintero-Johnson, J., *Van de Vord, R., *Goehner, D., *Fowler, C., *Gramer, I., *Jeffery, S., *Thomas, L., & Pinkleton, B. E. (2004, August).  The comparative effects of logic and affect-added teaching strategies on media literacy outcomes in a test focused on Channel One news.  Paper presented to the Communication Theory & Methodology Division of the Association for Education in Journalism & Mass Communication, Toronto, Canada. 

  Austin, E. W., Miller, A., Sain, R., Andersen, K., Ryabovolova, A., Barber, L., Johnson, A., Severance, K., Beal, T., & Clinkenbeard, C.  (2003, August).  Similarities and differences in college-age men's and women's responses to alcohol advertisements in men's and women's magazines,  Paper presented to the Communication Theory and Methodology Division of the Association for Education in Journalism and Mass Communication, Kansas City.

  Austin, E. W., Pinkleton, B. P., Cohen, M., &  Miller, A. (2003).  Media literacy as a catalyst for teen tobacco prevention.  Paper presented to the National Media Education Conference, Baltimore, MD, June.

  Pinkleton, B. P., Austin, E. W., Cohen, M., &  Miller, A. (2003).  Media literacy and smoking prevention among adolescents: A year-two evaluation of the American Legacy Foundation/Washington State Department of Health anti-tobacco campaign.  Paper presented to the Health Communication Division of the International Communication Association, San Diego, May.

  Austin, E. W., & Hust, S. (2003). The Content and Frequency of Alcohol and Non alcohol Ads in Print and Video Seen by Adolescents.  Paper presented to the Health Communication Division of the International Communication Association, San Diego, May.

  Austin, E. W., Pinkleton, B. P., Cohen, M., & Miller, A. (2002).  Evaluating media literacy as a statewide anti-tobacco campaign strategy.  Poster presented to the National Conference on Tobacco or Health, San Francisco, November.

  Austin, E. W., Pinkleton, B. E., Hust, S. J. T. & Cohen, M. (2002).  Evaluation of American Legacy Foundation/Washington State Department of Health media literacy pilot study.  Top three paper presented to the Communication Theory & Methodology Division of the Association for Education in Journalism & Mass Communication, Miami, August.

  Pinkleton, B. P., Um, N. H., & Austin, E. W. (2001).  Effects of negative political advertising on political decision making.  Paper presented to the Communication Theory & Methodology Division of the Association for Education in Journalism & Mass Communication, Washington, D.C., August.

  Austin, E. W., Guerra, P., Hust, S., Miller, A., & Pinkleton, B. P.  (2001).  A comparison of target publics' and expert coders' perceptions of alcoholic beverage advertising: A receiver-oriented content analysis.  Paper presented to the Communication Theory & Methodology Division of the Association for Education in Journalism & Mass Communication, Washington, D.C., August.

  Austin, E. W., Miller, A. R.*, Silva, S.*, Guerra, P.*, Geisler, N.*, Gamboa, L.*, Phakakayai, O.*, & Kuechle, B.* (2000, August).  The effects of increased awareness on college students' interpretations of magazine advertisements for alcohol.  Presented to the Communication Theory & Methodology Division of the Association for Education in Journalism & Mass Communication, Phoenix, Arizona.

  Pinkleton, B. P., & Austin, E. W. (2000, June).  Exploring relationships among media use, media importance, political disaffection and political efficacy.  Paper accepted for presentation to the Political Communication Division of the International Communication Association, Acapulco, Mexico.

  Andsager, J. L., Austin, E. W., & Pinkleton, B. E. (1999, August).  Young adults' processing of messages in alcohol-related public service announcements and advertising.  Paper presented to the Communication Theory & Methodology Division of the Association for Education in Journalism & Mass Communication, New Orleans.

  Austin, E. W., & Chen, Y. J.* (1999, August).  The relationship of parental reinforcement of media messages to college students' alcohol-related behaviors, age of experimentation and beliefs about alcohol.  Paper presented to the Communication Theory & Methodology Division of the Association for Education in Journalism & Mass Communication, New Orleans.

  Fujioka, Y.*, & Austin, E. W. (1999, May).  The relationship of family communication patterns to parental mediation styles.  Paper presented to the Mass Communication Division of the International Communication Association, San Francisco.

  Pinkleton, B. E., Austin., E. W., & Fujioka, Y.* (1999, May).  Effects of perceived beer and PSA quality on high school students' alcohol-related beliefs and behaviors.  Paper presented to the International Communication Association, San Francisco.

  Moreau, E.*, Austin, E. W., & Knaus, C.* (1998, April).  The implications of positive parental mediation and sports coviewing for children's expectancies for alcohol.  Paper presented to the Western Communication Association.

  Austin, E. W., & Knaus, C. S.* (1998, August).  Predicting future risky behavior among those Atoo young@ to drink, as the result of advertising desirability.  Paper presented to the Communication Theory & Methodology Division of the Association for Education in Journalism & Mass Communication, Baltimore, MD.

  Knaus, C. S.*, Pinkleton, B. E., & Austin, E. W. (1998, August).  The ability of the AIDS Quilt to motivate information seeking, personal discussion and behavior as a health communication intervention.  Paper presented to the Communication Theory & Methodology Division of the Association for Education in Journalism & Mass Communication, Baltimore, MD.

  Austin, E. W., Pinkleton, B. P., & Fujioka, Y.*  (1998, July). Assessing public service announcement effectiveness: Effects of message quality, production quality and persuasiveness. Paper presented to the Health Communication Division of the International Communication Association, Jerusalem.

  Knaus, C.*, & Austin, E. W.  (1998, July). An analysis of the effectiveness of the AIDS Memorial Quilt. Paper presented to the Health Communication Division of the International Communication Association, Jerusalem.

  Austin, E. W., & Pinkleton, B. E. (1997, August).  The roles of media use and media content evaluations in the development of political disaffection.  Paper presented to the Communication Theory and Methodology Division of the Association for Education in Journalism and Mass Communication, Chicago.

  Austin, E. W., Pinkleton, B. E., & Dixon, A.* (1997, August).  Patterns & constraints in public relations campaign measurement: The role of practitioner orientations in reliance on source- or receiver-oriented measurement practices.  Paper presented to the Public Relations and Advertising Divisions of the Association for Education in Journalism and Mass Communication,  Chicago.

  Pinkleton, B. E., & Austin, E. W. (1997, August).  Voter involvement, disaffection and media use: Testing a "spiral of disaffection."  Paper presented to the Communication Theory and Methodology Division of the Association for Education in Journalism and Mass Communication,  Chicago.

  Austin, E. W., & Pinkleton, B. E. (1997, May).  Parental mediation as information source use: Effects on attitudes and behaviors in the political socialization process.  Paper presented to the Political Communication Division of the International Communication Association, Montreal, Canada. 

  Pinkleton, B. E., Austin, E. W., & Dixon, A. L.* (1997, May). Measuring the impact of public relations campaigns.  Top four paper presented to the Public Relations Interest Group of the International Communication Association, Montreal, Canada.

  Austin, E. W., & Johnson, K. K.* (1997, April).  Effects of general and alcohol-specific media literacy training on children's affinity for alcohol.  Paper presented to the Society for Research in Child Development, April, Washington, D.C.

  Austin, E. W., Fujioka, Y.*, Bolls, P.*, & Engelbertson, J.*   (1996, August). Taking on the tube:  An examination of parents' media behavior, attitudes and discussion regarding television.  Paper presented to the Theory and Methodology Division of the Association for Education in Journalism and Mass Communication, Anaheim. 

  Johnson, K. K.*, Clarke, T. L.*, & Austin, E. W. (1996, August).  Let's talk about what we're watching: Parental behavior toward children's gender and age regarding television viewing.  Paper presented to the Theory and Methodology Division of the Association for Education in Journalism and Mass Communication, Anaheim. 

  Pinkleton, B., Austin, E. W., & Johnson, K. K.* (1996, May).  Relationships of political disaffection, voter sophistication, and information seeking to external efficacy and political behavior.  Paper presented to the Political Communication Division of the International Communication Association, Chicago.

  Austin, E. W., & Freeman, C.  (1996, May).  Effects of media, parents and peers on African-American adolescents' efficacy toward media celebrities.  Paper presented to the Mass Communication Division of the International Communication Association, Chicago.

  Austin, E. W., & Johnson, K. K. (1996, May).  Effects of general and alcohol-specific media literacy training on children's affinity for alcohol.  Paper presented to the Health Communication Division of the International Communication Association, Chicago.

  Austin, E. W. (1995, August).  Credibility, apparent reality and the guilt or innocence of O.J.: How media coverage produced a public "verdict."  Paper presented to the Communication Theory and Methodology Division, Association for Education in Journalism and Mass Communication, Washington, D.C..

  Austin, E.W., Bates, B. J., & Pinkleton, B. E. (1995, August).  Positive and negative relationships of political disaffection perceptions on voters' reasons and likelihood for voting.  Paper presented to the Communication Theory and Methodology Division, Association for Education in Journalism and Mass Communication, Washington, D.C.. 

  Pinkleton, B. E., Bates, B. J., & Austin, E. W. (1995, May).  Effects of orientations to the political system, election campaigns, and the media on voter decision making strategies.  Paper presented to the Political Communication Division of the International Communication Association, Albuquerque. 

  Austin, E. W., & Johnson, K. K.* (1995, May).  Direct and indirect effects of media literacy training on third graders' decisionmaking for alcohol.  Paper presented to the Health Communication Division of the International Communication Association, Albuquerque.

  Austin, E. W., & Pinkleton, B.  (1994, August).  Positive and negative effects of political disaffection on the less experienced voter.  Presented to the Communication Theory and Methodology Division, Association for Education in Journalism and Mass Communication, Atlanta.

  Austin, E. W., & Meili, H. K.* (1994, June).  Effects of interpretations of televised alcohol portrayals on children's alcohol beliefs.  "Top Three" paper presented to the Health Communication Division of the International Communication Association, Sydney, Australia.

  Austin, E. W., & Dong, Q.*  (1993, August).  Putting news into context: Apparent reality versus source credibility in judgments of news believability.  "Top Three" paper presented to the Communication Theory & Methodology Division of the Association for Education in Journalism and Mass Communication.

  Austin, E. W., & Nach-Ferguson, B.*  (1993, May).  Sources and influences of young school-age children's general and brand-specific knowledge about alcohol.  Presented to the International Communication Association, Washington, D.C..

  Austin, E. W., & Arhontoudis, T. A.*  (1993, May).  Effects of parental mediation on immigrants' perceptions of advertising realism.  Presented to the International Communication Association, Washington, D.C.

  Austin, E. W.  (1992, May).  Parental mediation of television content: A test of a measurement index.  Paper presented to the Mass Communication Division of the International Communication Association, Miami.

  Austin, E. W.  (1991, May).  Direct and indirect influences of parent-child communication norms on adolescent's tendencies to take preventive measures for AIDS and drug abuse.  Top six paper presented to the Health Communication Division of the International Communication Association, Chicago. 

  Austin, E. W., Lang, A., Powers, B.*, & Sumner, J.* (1991, August).  Three dimensions of children's attention to messages: Mediation, content, and structure.  Paper presented to the Communication Theory and Methodology Division, Association for Education in Journalism and Mass Communication, Boston.

  Austin, E. W.  (1990, August).  Exploring the development of political cognitions: How media orientation predicts adolescents' assessment of political news.  Paper presented to the Communication Theory and Methodology Division of the Association for Education in Journalism and Mass Communication. 

  Austin, E. W.  (1990, May). Putting politics into context: How adolescents use experiences with media and parents to assess issues in the news.  "Top Four" paper in Political Communication, presented to the International Communication Association, Dublin, Ireland. 

  Lang, A., Austin, E. W., & Shapiro, M.  (1990, May).  The geometry of communication.  Paper presented to the International Communication Association, Dublin, Ireland.

  Austin, E. W. (1989, October).  Effects of family communication on the adolescent's approach to media content.  Paper presented to the Seventh Annual Conference on Culture and Communication, Philadelphia.

  Austin, E. W. (1988, July).  Developmental differences in parent-child interpretations of family communication patterns: Implications for mass communication research. "Top Student Paper" presented to the Communication Theory and Methodology Division of the Association for Education in Journalism and Mass Communication, Portland, Oregon.

  Brown, B. M., Austin, E. W., and Roberts, D. F.  (1988, May).  Real families versus  television families:  Children's perceptions of realism in the Cosby Show.  Paper presented to the International Communication Association, New Orleans.

  Austin, E. W. (1987, April). Both sides now: In search of family communication norms.  Paper presented to the Western States Communication Mini-Conference, Santa Barbara.

• Keynote Presentation

  What makes media illiteracy a public health issue?  Keynote speech to the National Media Education Conference, Colorado Springs, Colorado, June 1998.

•  Grants and Fellowships Awarded and Under Review

  National Institute on Drug Abuse ($135,718).   Media Literacy for Elementary School Students.  Principal Investigator Janis Kupersmidt, Innovative Research & Training, Inc.

  Washington State Department of Health, Consultation on Statewide Media Campaign Planning & Evaluation (94,999).  Active dates July 2005-June 2006.  Principal Investigator, with Co-Principal Investigator Bruce Pinkleton. 

  Washington State Department of Health, Evaluation of media literacy to promote sexual abstinence among adolescents ($74,880).  Active dates July 2005-May 2007.  Co-Investigator, with Principal Investigator Bruce Pinkleton.

  Washington State Department of Health, Evaluation of media literacy to promote sexual abstinence among adolescents ($72,001).  Active dates July 2004-May 2006.  Co-Investigator, with Principal Investigator Bruce Pinkleton.

  Washington State Alcohol and Drug Abuse Program.  Principal Investigator (with Yvones Chen and Rebecca Van de Vord, graduate-student investigators). 

  Washington State Alcohol and Drug Abuse Program.  July 2005-December 2006, $25,000.  Investigator (with Kathleen Boyce Rogers, principal investigator).

  Center for Substance Abuse Technical Assistance Workshop, Northwest Center for the Application of Prevention Technologies.  Invited Participant, May 2005.

  Alcoholic Beverage Medical Research Foundation ($99,701).  Evaluation of CD-ROM to Prevent Impaired Drinking Among Teens.  Active dates 1/1/04-12/31/06.  Co-Principal Investigator with Principal Investigator Bruce Pinkleton and Co-Investigator Paul Bolls.

  Washington State Department of Health, Consultation on Statewide Media Campaign Planning & Evaluation ($40,000).  Active dates October 2003-June 2004.  Principal Investigator, with Co-Principal Investigator Bruce Pinkleton.

  Washington State Initiative Measure No. 171, for Medical and Biological Research, Washington State University Alcoholism and Drug Abuse Program ($49,980.60).  Evaluation of CD-ROM to Prevent Impaired Drinking Among Teens. Active dates March 2003-February 2005.  Principal Investigator, with Co-Investigators Bruce Pinkleton, Julie Andsager, Paul Bolls and Moon Lee.

  Catalyzing the Future, Washington State University.  Funding provided to help establish the Consortium for the Study of Communication and Decision Making, January-May, 2003, $26,208.10.  Principal Investigator, with Bruce Pinkleton and Paul Bolls.

  American Legacy Foundation, via the Washington State Department of Health, Media Literacy Evaluation for Tobacco Use Prevention ($83,000).  Active dates 1/02-12/31/02.  Co-Investigator with Bruce Pinkleton.

  American Legacy Foundation, via the Washington State Department of Health, Media Literacy Evaluation for Tobacco Use Prevention ($65,000).  Active dates 11/00-8/02.  Principal Investigator, with Bruce Pinkleton.

  Meyer Grant, Washington State University ($5,000), Fall semester 2001.  Exploration for the development of an institute for the study of communication and decision making.  With Bruce Pinkleton, Julie Andsager and Paul Bolls.

  Washington State Initiative Measure No. 171, for Medical and Biological Research, Washington State University Alcoholism and Drug Abuse Program ($6,235), active dates January-June, 1999.  With Co-Principal Investigator Bruce Pinkleton.

  National Institute on Alcohol Abuse and Alcoholism ($438,868), 1-R01-AA12136-01.  Active dates January 1999 -August 2004.  Alcohol advertising: A study of children and adolescents.  Subcontractor to Joel Grube, Prevention Research Center, Berkeley, CA.

  Alcoholic Beverage Medical Research Foundation ($35,000).  Video clip analysis project.  Active dates 6/1/98-5/30/99.  With Co-Principal Investigator Bruce Pinkleton.

  Washington State Initiative Measure No. 171, for Medical and Biological Research, Washington State University Alcoholism and Drug Abuse Program ($24,942), active dates January-December, 1998.  With Co-Principal Investigator Bruce Pinkleton.

  Center for the Advancement of Community Health, Washington State University ($1,300).  June 1997.

  Washington State Initiative Measure No. 171, for Medical and Biological Research, Washington State University Alcoholism and Drug Abuse Program ($13,340), active dates Jan.-Dec., 1997.

  Alcoholic Beverage Medical Research Foundation ($56,610).  Approved November, 1994.  Active dates 1/1/95-6/30/97.

  Initiation and Completion Grant ($500), Washington State University, 1994.

  Development Grant, College of Communication ($1,500), Washington State University, 1994.

  Washington State University Alcoholism and Drug Abuse Program single course load reduction for spring, 1994 ($5,000), approved November, 1993. 

  Washington State University Alcoholism and Drug Abuse Program ($25,000), June, 1993.

  Alcohol/Drug Research Grant, Washington State University Division of Humanities and Social Sciences ($4,000), approved January, 1993. 

  Initiation and Completion Grant ($200), Washington State University, 1992.

  Initiation and Completion Grant ($300), Washington State University, 1991. 

  Summer Stipend, Washington State University, 1990.

  Initiation and Completion Grant ($400), Washington State University, 1990.

  Doctoral Research Grant recipient, Stanford University, 1988.

  Predoctoral Fellow, Stanford Heart Disease Prevention Program, 1987.

  Fellowship Recipient, Stanford University, 1985‑86.

• Honors, Awards and Scholarships

  Public Relations Educator of the Year, 2004, Greater Spokane Area Public Relations Association.

  Top Two Paper, Mass Communication & Society Division, Association for Education in Journalism and Mass Communication, 2003.

  Top Three Paper, Communication Theory and Methodology Division, Association for Education in Journalism and Mass Communication, 2002.

  Krieghbaum Under-40 Award, Association for Education in Journalism and Mass Communication, 2001, Washington, D.C.

  Annual Award for Prevention, Division of Alcohol and Substance Abuse, Department of Social and Health Services, Washington State, March 4, 1999.

  Top Four Paper, Public Relations Interest Group, International Communication Association, 1997.

  Top Three Paper, Health Communication Division, International Communication Association, 1994.

  Top Three Paper, Communication Theory and Methodology Division, Association for Education in Journalism and Mass Communication, 1993. 

  Recognition Award, Governor's Council on Substance Abuse, Washington State, December 1992.

  Top Four Paper in Political Communication, International Communication Association, 1990.

  Top Student Paper, Communication Theory and Methodology Division, Association for Education in Journalism and Mass Communication, Portland, Oregon, July, 1988. 

  Recognized by Leadership Sunnyvale, leadership development program, for contributions to the program, June, 1988.

  Elected student representative to Communication Department faculty, Stanford University, 1988.

  Golden Achievement Award, National School Public Relations Association, for press release series and parent newsletter for Sunnyvale Elementary School District, 1985.

  Gridiron Scholarship, George Washington University, 1981.

  Graphics Award (Third Place), George Washington University  Photojournalism Contest, 1980.

  Honor Scholarship, George Washington University, 1978.

• Invited Presentations

  Austin, E. W. (2005, September).  To use or be used: Activating the media-saturated brain.  Presented to the Department of Communication, University of Maryland, College Park.

  Austin, E. W. (2004, January).  Children and media: Who is the consumer and who is the consumed?  Ethics brown bag.  Washington State University, January 28.  Recorded for broadcast on WSU Presents.

  Austin, E. W., Pinkleton, B. P., & Miller, A. (2003, May and October).  Empowering youth to resist tobacco advertising through media literacy.  Workshop presented to the Tobacco Prevention & Control 2003 Annual Conference, Seattle, March. Also presented to the joint conference on health held in Yakima, Washington, October 2003.

  Austin, E. W., & Pinkleton, B. P.  (2003, March).  How to reach today's teens: Marketing in the new century.  Workshop presented to the Tobacco Prevention & Control 2003 Annual Conference, Seattle, March.

  University president's briefing to publishers to highlight three areas of excellence (October, 2000).

  Grant-writing workshop panel (November, 1999).  Office for Grant and Research Development, Washington State University.

  Deutschmann Award panel honoring Steven Chaffee (1999, August).  Invited panelist.

  Effects of alcohol advertising on youth (1998, November).  Presented with B. Pinkleton to the WSU Alcohol and Drug Abuse Program. 

  Barriers and ironies in public relations research practices (February, 1999).  Presented with B. Pinkleton to the Public Relations Society of America, Puget Sound Chapter. 

  Grant writing panel (Fall 1998).  Presented to the Association for Faculty Women. 

  Source orientation versus receiver orientation in public relations research and campaign measurement (1997, October).  Presented with Bruce Pinkleton to the Edward R. Murrow College of Communication, Washington  State University. 

  Effective communication for higher education (1997, October).  Presented with Bruce Pinkleton to the Council of  Faculty Representatives.

  Moderator, Edward R. Murrow Symposium, Edward R. Murrow College of Communication, Washington State University (April, 1994).  Topic:  "Violence in America: Is Television to Blame?

  Media, children, and alcohol.  Research activity presentation (April 1994). Edward R. Murrow College of Communication, Washington State University. 

  What do young school children know about alcohol from the media?  Research activity presentation (April, 1992). Edward R. Murrow College of Communication, Washington State University.

  React Session, invited panelist, Office of Substance Abuse Prevention Regional Workshop, Newport Beach, California, December 5, 1990.

  Preschoolers' attention to men and women on TV and in real life: Should Mr. Rogers worry?  Research activity presentation, Edward R. Murrow College of Communication, Washington State University, May 1990 (with Annie Lang).

  Direct and indirect influences of parent-child communication norms on adolescent's tendencies to take preventive measures for AIDS and drug abuse.  Research activity presentation, October 31, 1990, Edward R. Murrow College of Communication, Washington State University.

• Community Service and Invited Teaching Presentations

  Effects of media portrayals on youth and what caring adults can do about it.  Kiwanis Club presentation, January 18, 2001.

  Projecting the future for mediated violence.  Freshman Honor Students Retreat, August, 1999.

  The effects of alcohol advertising on youth.  Faculty Fireside presentation, with B. Pinkleton, Seattle, February 11, 1999.

  Student recruitment presentation, Nathan Hale High School, Seattle, February 11, 1999, with B. Pinkleton.

  Television and children.  Talk presented to the Human Resources Luncheon, November 6, 1997.

  Taking on TV (for better or worse).  Talk presented to the Unitarian Universalist Church, Moscow, Idaho, April 28, 1996.

  Parents, children and television.  Workshop presented to the Women's Club of the Pullman LDS Church, July, 1994.

  What does TV do to children?  Invited talk presented to the LDS Institute, Pullman, Washington, September 1993.

  Does TV really do anything to kids?  Invited keynote speech, High School Principals' National Honor Society induction, Walla Walla, Washington, March, 1993.

  Media and the elderly, invited lecture delivered to Child, Consumer and Family Studies 320, Perspectives on Aging, March, 1993, Washington State University.

  Media and the elderly, invited lecture delivered to Child, Consumer and Family Studies 320, Perspectives on Aging, March, 1992, Washington State University.

  Research in public relations, invited lecture delivered to Communication 490, Research Methods, November, 1991, Edward R. Murrow College of Communication, Washington State University.

  Teaching tips and tactics panel, organized panel presented to Edward R. Murrow College of Communication, October, 1991.

  Family communication patterns and the media, invited lecture delivered to Communication 270, Communication Theory, November, 1991, Edward R. Murrow College of Communication, Washington State University.

  Media and the elderly, invited lecture delivered to Child, Consumer and Family Studies 320, Perspectives on Aging, March 11, 1991, Washington State University.

  Communication and socialization, invited lecture presented to graduate-level Communication Theory, October 1990.

  2, 4, 6, 8, does TV shape our children's fate?  Presentation with Annie Lang to the Women's Resource and Research Center, Washington State University, April 1990.

  Teenagers' impressions of the 1988 election, research activity presentation, Edward R. Murrow College of Communication, Washington State University, October 1989.

  Persuasion and public relations, applying research to public relations, defining public relations,  the social context of public relations, invited lectures presented to Public Relations Principles, Fall and Spring 1989-90.

  Communication and socialization, invited lecture presented to graduate-level Communication Theory, October 1989.

  The media and political socialization, lecture presented in Communication 170/270, Communication and Children, Stanford University, Winter 1988-9.

  Prosocial communication, lecture presented in Communication 170/270, Communication and Children, Stanford University, Winter 1988-9.

  Media regulation, lecture presented in Communication 170/270, Communication and Children, Stanford University, Winter 1987-8.

  Focus groups, invited lecture presented to Health Communication Seminar, Stanford University, 1988.

  Family communication and health campaigns, invited lecture presented to Health Communication Seminar, Stanford University, 1987.

  Questionnaire design, invited lecture presented to Communication 253, Evaluation Research Methods, Stanford University, 1987.

  Public relations, invited lecture presented to Communication 100, Editorial Techniques, Winter 1986.

  Public relations techniques, workshop series for staff, administrators, teachers, and parents of the Sunnyvale School District, 1985.

• State Service/Consulting

  Washington State Department of Health, February 2001.  Advisory panel convened by Mary Selecky, Secretary of Health, regarding the role of school-based prevention for statewide prevention priorities and the Tobacco Control Plan in the legislature.

  Research subcommittee of the citizen's advisory council on alcoholism and drug addiction, Division of Alcohol and Substance Abuse, Department of Social and Health Services, State of Washington.  Member appointed by the Chief of DASA, 1999-present. 

  Tobacco use prevention evaluation advisory committee, Division of Alcohol and Substance Abuse, Department of Social and Health Services, State of Washington, 1999-2000.

• National Service/Consulting

  Invited testimony to the Assembly Standing Committee on Alcoholism and Drug Abuse of the New York State Assembly on ANew trends in advertising and marketing of alcoholic beverages,@ October 22, 2002. 

  Invited participant, Media Literacy Summit for the National Youth Anti-Drug Media Campaign, Executive Office of the President, White House Office of National Drug Control Policy.  June, 2001. 

  Contributor to Helping Youth Navigate the Media Age: A New Approach to Drug Prevention  (http://www.mediacampaign.org/kidsteens/media_age.pdf). 

  Reviewer, Flashpoint media literacy evaluation instrument, Flashpoint Advisory Board, The Commonwealth of Massachusetts, 1999.

• Community Service Activities

  Advisor to Lincoln Middle School in the development of a media literacy curriculum, 2005.

  Community Coalition on Alcohol Abuse.  Member, 1998-2000. 

  Consulting (ad hoc) member of leadership team, Whitman County Coalition Against Substance Abuse, 1992-5.

  Vice-President directing curriculum (1986-1988), Board member, Leadership Sunnyvale citizen leadership development program, Sunnyvale, California.  1985-1988.  Helped develop and promote cooperative venture (launched in 1985) among city businesses, government, and educational institutions.  Program used as model by other cities. 

  Member of Founding Committee, Project BET (Business and Education Together).  1986-1987.  Helped promote partnership activities among Sunnyvale businesses and educational institutions under the umbrella of the Chamber of Commerce.

• University Service Activities

  Strategic Plan Implementation Team, Research, Graduate Education. The Arts and Engagement. 20-04-present.

  Committee on Graduate Student Rights and Responsibilities, Member, 2004.

  Association for Faculty Women, Program Chair, 2003-05.

  Faculty Affairs Committee, 2003-05.  Member.

  Dean of Liberal Arts Progress Review Committee, 2003-04.  Member.

  University Regent's Professorship Selection Committee.  Elected Member, 2002-2005.  Chair, 2005.

  NCAA Accreditation Review Committee, Chair of Academic Standards Work Group, 2001-2002.

  Efficiency and Effectiveness Design Team, university strategic planning process.  Member, 2000. 

  Faculty Fireside presentation, Seattle, February 1999.

  Recruitment presentation.  With Bruce Pinkleton, Nathan Hale High School, Seattle, February 11, 1999. 

  Enrollment Management Task Force.  Member, 1998-9. 

  Representative to 2020 Commission on the Future of Higher Education, August 13, 1998. 

  Dean's Advisory Council on Tenure and Promotion, Chair, 1997-8. 

  Search Committee, Dean of the College of Liberal Arts, Member, 1997-8.

  Elected one of two Faculty Legislative Representatives, 1996-8.

  Associate Dean Search Committee, College of Liberal Arts, Member, 1996.

  Dean's Advisory Council on Tenure and Promotion, Member, 1996.

  WSU Higher Education Day Planning Committee, Member, 1996.

  University Faculty Affairs Committee, Member, 1993-1996.  Legislative Affairs Subcommittee liaison, 1994-6.

  Legislative Affairs Subcommittee, Chair, 1997-8.  Member, 1998-2000.

  Council for Faculty Representatives, for Washington State four-year institutions.  Member, 1996-1998.

  Name Reader for Commencement Ceremonies, 1990, 1992, 1994, 1996, 1997.

• College of Communication Service Activities

  Communication Studies Search Committee, Member, 2004-05.

  Advertising Search Committee, Member, 2004.

  Chief Broadcast Engineer Search Committee, Member, 2003-04. 

  Graduate Admissions Committee, Member, 2002-2004.

  Graduate Curriculum Committee, Member, 2003-present. 

  Public Relations Search Committee, Chair, 2003-04.  Search suspended due to budget cuts. 

  Media Ethics/Law Search Committee, Member, 2000-1. 

  College of Communication Faculty Advisory Board, Member, 2001-3.

  College of Communication Strategic Planning Committee, Chair, 2000-1.

  Public Relations Search Committee, Member, 2000-1.

  Doctoral Proposal Committee Member, 1999-2001.

  College of Communication Procedural Committee, 1999-2000.

  Graduate Curriculum Committee, 1999-2000.

  Administrative Assistant Search Committee, College of Communication, Member, 1997.

  Communication School Promotion Committee, Member, 1994.

  Speech Communication Search Committee, Member, 1993.

  Media Management Search Committee, Member, 1992.

  Communication School Appeals Committee, Member, 1991-2.

  Communication School Curriculum Committee, Member, 1990-96.

  Communication School Friel Lecture Committee, Member, 1989-90.

  Public Relations Search Committees, Member, 1989-90, 1990-1, 1992-3 (Chair), 1994 (Chair), 1995 (Chair), 1996 (Chair).

• Editorial Board Appointments 

  Editorial Board Member, Journalism & Mass Communication Educator, 2001-present.

  Editorial Board Member, Health Communication, 2000-present. 

  Editorial Board member, Journal of Public Relations Research, 2000-present.

  Editorial Board member, Communication Research, February 1999-present.

  Editorial Board member, Mass Communication & Society, 1997-present.

  Editorial Board member, Journal of Broadcasting & Electronic Media, 1999-present.

•  National Service Activities

  Member of National Institutes of Health Social Studies and Population Study Section, October 28-29, 1999.

  Reviewer for a variety of journals including:

     American Journal of Public Health, 2004-present.

     Health Communication, 1999-present.

     Journal of Adolescent Health, 1998-present.

     Journal of Adolescent Health, 2004-present

     Journal of Applied Developmental Psychology, 2005-present.

     Journal of Communication, 1997-present.

     Journal of Family Communication, 2005-present

     Journal of Social and Clinical Psychology, 1999.

     Journalism and Mass Communication Quarterly, 2004-present

     Media Psychology, 2005-present

     Pediatrics, 2004-present.

     Political Communication, 1999-present. 

     Reviewer, Society for Research on Adolescence conference, 1999.

     Reviewer, Communication Yearbook, 1999.

  Officer, Communication Theory & Methodology Division, Association for Education in Journalism and Mass Communication, 1996-1998, 1999-2001.

  Reviewer, Association for Education in Journalism & Mass Communication, Communication Theory & Methodology Division, 1990-present.

  Reviewer, International Communication Association, Mass Communication and Health Communication Divisions, 1990-present.

  Reviewer, Public Relations Society of America, Educator's Division, 1992-present.

• Professional and Pro Bono Consulting

  Consultant to Innovation Research & Training, Inc., Raleigh, North Carolina, for media literacy curriculum for elementary school children and proposed Substance Abuse Prevention Media Literacy HS Curriculum.  January 2004.

  Consultant to Drug-Free Pennsylvania for media literacy evaluation, August 2003-present. 

  Washington State Department of Health, February 2001.  Advisory panel convened by Mary Selecky, Secretary of Health, regarding the role of school-based prevention for statewide prevention priorities and the Tobacco Control Plan in the legislature.

  Washington State University Foundation, Large Donor, Small Donor and Nondonor Surveys, June 1998-January 1999.  Conducted three market research surveys with Bruce Pinkleton to determine differences in attitudes and behaviors among WSU donors of different giving levels.  Results will help Foundation develop new communication strategies to increase university donations and more effectively meet donors' information needs.

  Columbia Basin College, Community Relations Survey, October-December 1997.  Conducted community relations/market research survey with Bruce Pinkleton to determine community interest in CBC programs and perceptions of the college.  Results were used to guide CBC in the development of programming and market strategies.

  Associated Press, 1996 Election Survey, October-November 1996.  Conducted opinion poll with Bruce Pinkleton to determine voters' candidate support and opinions regarding key election issues for member newspapers.  Results were published statewide and election issues discussed in television, radio and newspaper interviews.

  GTE Northwest, Everett, WA (B. Green & Co. Communication Strategies, Seattle), November 1994-February 1995.  Evaluated public affairs and marketing communication materials with Bruce Pinkleton, together advised and coached regarding public affairs communication issue, and conducted a media relations and public relations writing seminar. 

  Weinberg Consulting Group Inc., Washington, D.C., February 1995.  Discussed communication research issues as they relate to public policy and alcohol abuse prevention among children. 

  Member of Prevention Communication Team, Department of Social and Health Services, Division of Alcohol and Substance Abuse, for public education campaign targeting parents of children 3-10 years of age, launched statewide on March 15, 1994; and for campaign under development to prevent Fetal Alcohol Syndrome.  Campaign later featured as a model program nationally. 

  Stanford Medical Center Faculty Practice Plan, June 1988-September 1988.  Assisted with questionnaire design for employee satisfaction survey, analysis of data and writing of report.

• Professional Memberships

  Alliance for a Media Literate America

  Association for Education in Journalism and Mass Communication

  Broadcast Education Association

  International Communication Association

  National Communication Association

  Public Relations Society of America

  Society for Prevention Research

  Society for Research in Child Development

  Society for Research on Adolescence