Consortium for the Study of
Communication and Decision Making
Summary
The Consortium for the Study of Communication and Decision Making pursues collaborative approaches to research in health promotion. The Consortium facilitates extramurally funded, cutting-edge research at multiple levels of measurement, research-based educational efforts that have a strong evaluative component, and outreach efforts that address the ways by which health communication and information processing affect social development and quality of life. Murrow faculty awarded formal recognition to the Consortium in 2002.
Research Team
A major theme running through the proposed projects is the role of effective understanding of media and information technologies for healthy decision making including media literacy, the role of entertainment media as educational tools for health, the role of social factors such as status, rural/urban location, ethnicity, or community leadership in facilitating health promotion efforts, and the role of
emotional and logical responses to message in personal health decisions.
Team members are ranked #1(1) in the nation for research on advertising effects, substance abuse prevention and media literacy and have served in leadership positions nationwide for scholarly associations in communication and methodology. They are ranked in the top 10(2) nationally for research on broadcasting, television, communication and children, and cognition, as well as politics and government. The team has secured millions of dollars in extramural funding since the Consortium's inception in 2002, from agencies such as the National Institute on Drug Abuse, the Washington State Department of Health, the Washington State Division of Alcohol and Substance Abuse, the United States Department of Education and the Alcoholic Beverage Medical Research Foundation.
(1) ComVista
(2) ComVista
Directors:
Erica Weintraub Austin (Ph.D., 1989, Stanford University) is a professor of communication at Washington State University and is widely published on media literacy, family communication and health issues. Her research focuses on the uses of media in decision making and social development. Topics include the interplay of media and parental influences in children's decisions about health, politics and social reality. Dr. Austin also studies political decision making and disaffection among adults. She has served as an advisor to the federal government and organizations nationwide on media literacy issues. She received the 2001 Krieghbaum Under-40 Award from the Association for Education in Journalism and Mass Communication and the 2005 Public Relations Educator of the Year award from the Greater Spokane Chapter of the Public Relations Society of America. She was the recipient of the Samuel H. Smith Leadership Award from Washington State University in 2008. eaustin@wsu.edu |
Erica Weintraub Austin ![]() |
Bruce E. Pinkleton (Ph.D., 1992, Michigan State University) is a professor of communication at Washington State University. His research program focuses on the role of individual motivations and information source use in individuals' decision-making processes, and the behavioral outcomes associated with message exposure. This includes, for example, examining the relationship of political campaign strategies and techniques to citizens' political decision making and participation. He also investigates decision making in other contexts, such as health communication campaigns, and has conducted a number of studies to evaluate heath campaign effectiveness. He is coauthor of Strategic Public Relations Management and is widely published in peer-reviewed journals including the Journal of Communication, Health Communication, Political Communication, Pediatrics, the Journal of Broadcasting and Electronic Media, the Journal of Advertising, Communication Research, and Mass Communication and Society. His research has been sponsored by the Associated Press-Seattle, the American Legacy Foundation, the Washington State Department of Social and Health Services, and the Alcoholic Beverage and Medical Research Foundation. He received the 2007 Public Relations Educator of the Year award from the Greater Spokane Chapter of the Public Relations Society of America. pink@wsu.edu |
Bruce E. Pinkleton ![]() |
Faculty:
Douglas Blanks Hindman (Ph.D., 1994, University of Minnesota) is an associate professor of communication at Washington State University where he teaches courses in telecommunications and new communication technologies. His research focuses on the social antecedents of health communication such as community readiness, health disparities, and structural pluralism. His work is published in Journalism & Mass Communication Quarterly, Journal of Broadcasting & Electronic Media, Mass Communication & Society, Health Education Research, Journal of Radio Studies, Mass media, social control, and social change: A macrosocial perspective, and in the International Encyclopedia of Communication. dhindman@wsu.edu |
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Stacey J.T. Hust (Ph.D., 2005, University of North Carolina at Chapel Hill) is an assistant professor of communication at Washington State University. Her research explores how the mass media can be used for health promotion through strategies such as entertainment education and media advocacy. She also investigates the media's effects on sexual and reproductive health and substance abuse prevention. She has earned awards for her research, which has been published as book chapters and journal articles. Her research has been published in Mass Communication & Society, Journal of Health Communication, Health Communication, Journal of International Advertising, Women & Health Journal, and Public Relations Review. Her research has been sponsored by the United States Department of Education, Washington State Division of Alcohol and Substance Abuse, and the Washington State Alcohol and Drug Abuse Research Program. Since 2006 she has been the co-chair of the WSU Campus Campaign Against Sexual Assault. sjhust@wsu.edu |
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Changmin Yan (Ph.D., 2008, Pennsylvania State University) is an assistant professor of communication at Washington State University. Broadly speaking, his research centers around media psychology, persuasion and methodology. He is particularly interested in exploring the roles of emotion and motivational systems in strategic communication campaigns. His recent projects have looked at the interactions of emotion, motivation, and message features, such as framing, in health and environmental communication contexts. In addition, in his latest work, Dr. Yan has tested different models of the affect-motivation relationship. He has also investigated methodological issues in measuring the affective and cognitive processing of strategic health communication messages. His work has appeared in the Journal of Communication. Before joining WSU, Dr. Yan was an assistant professor of communication and journalism and a cooperating assistant professor of psychology at the University of Maine, Orono. changminyan@wsu.edu |
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Consortium Research Assistants
Consortium RAs are current graduate students of the Edward R. Murrow College of Communication. Consortium RAs often work with professors on grant-funded projects and produce papers for conferences and publication. Additionally, Consortium students are encouraged to apply for grants for their own research projects, including their dissertations.
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Chunbo Ren is a doctoral student in communication at Washington State University. As a research assistant in the Consortium, he is working with Dr. Hust on a sexual assault prevention campaign and neuroscience literacy survey. Richard’s research interest focuses on HIV/AIDS prevention and intervention, especially HIV stigma and media intervention to reduce stigma. In summer 2009 he received an internship at the China CDC and worked with the National Center for AIDS/STD Control and Prevention, China CDC and China Alliance of People Living with HIV and AIDS. Before joining WSU, he worked as a PR consultant in Beijing, China, for ten years. chunbo_ren@wsu.edu |
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Ming Lei is a doctoral student in communication at Washington State University. His research focuses on utilizing mass media as a strategy to promote public health. In particular, he is interested in using entertainment media to promote reproductive health and substance abuse prevention. Another area of his research interests is using psychometrics methods to construct and evaluate measurements in mass media and public health. ming_lei@wsu.edu |
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Jessica Fitts is a second year master’s student in communication at Washington State University. She is interested in media effects related to health communication. Jessica is currently working on her master’s thesis, which looks at the effects of ambiguous alcohol advertisements on attitudes and perceptions related to drinking. This research is being funded by the Alcohol and Drug Abuse Research Program at WSU. Jessica, with her advisor Stacey Hust, has done previous work on the self-regulation of alcohol advertising that was presented at the AEJMC 2008 conference and was also funded by ADARP. Jessica also participated in a sexual assault prevention campaign by serving as a content editor. jessica_fitts@wsu.edu |
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Cassie Norman is a master’s student of communication at Washington State University. In addition to being a research assistant in the Consortium, she is a teaching assistant for Com 295 Media Writing. As a health communication scholar, her research focuses on the use of media advocacy for health promotion campaigns. She participates in a sexual assault prevention campaign as a content editor. She also serves as the GPSA district representative for the College of Communication, where she holds the position of director of communication. Upon receiving her degree, she plans to work for a government or non-profit health organization. cmnorman@wsu.edu |
Recent Consortium-related Projects
- Multi-faceted communication strategies to promote healthy eating for chronic disease prevention among individuals and families (Austin). Funding agency: Chronic Illness Research Center, WSU
- Ambiguous advertisement: Effects on beliefs and behavioral intentions related to alcohol consumption (Hust). Funding agency: Alcohol and Drug Abuse Research Program, WSU
- Campus campaign against sexual assault (Hust). Funding agency: United States Department of Education
- Media advocacy experiment testing editorials in framing adolescent marijuana use as a societal problem (Hust). Funding agency: Alcohol and Drug Abuse Research Program, WSU
- Development and evaluation of a media campaign to reduce adolescent tobacco use (Austin & Pinkleton). Funding agency: Washington State Department of Health
- Evaluation of a media literacy program to reduce adolescent sexual activity (Austin & Pinkleton). Funding agency: Washington State Department of Health
- Media framing of obesity: A content analysis of the New York Times coverage, 1985-2006 (Yan). Funding agency: Outreach Health Initiative Fund, Pennsylvania State University
- Experiment testing the effects of a greater awareness of self regulation of alcohol advertising on participants’ assessments of alcohol advertisement. (Hust). Funding agency: Alcohol and Drug Abuse Research Program, WSU
- SYNAR sample coverage study for tobacco (Hust & Austin). Funding agency: Washington State Division of Alcohol and Substance Abuse
- Substance abuse prevention media literacy curriculum for elementary school students (Austin). Funding agency: National Institute on Drug Abuse
- Community readiness study regarding alcohol use issues (Hindman). Funding agency: Washington State Department of Social and Health Services, Division of Alcohol and Substance Abuse
- Evaluation of a CD-ROM program to prevent impaired driving (Austin & Pinkleton). Funding agency: Alcoholic Beverage Medical Research Foundation
- Pilot test of a CD-ROM-based program to prevent impaired driving (Austin & Pinkleton). Funding agency: Washington State Initiative Measure No. 171, for Medical and Biological Research, Washington State University Alcoholism and Drug Abuse Program
- Evaluation of a media literacy intervention for tobacco use prevention among adolescents (Austin & Pinkleton). Funding agency: American Legacy Foundation, via the Washington State Department of Health
- Content analysis of alcoholic and nonalcoholic beverage advertising in print and video (Austin & Hust). Funding agency: National Institute on Alcohol Abuse & Alcoholism
- Ideology and public opinion about health (Hindman)
- Adolescent and young adult responses to television ads and Web sites for alcoholic beverages (all consortium faculties)
- H1N1 Flu focus groups (Austin). Sponsoring agency: Washington Health Foundation
- H1N1 student survey (Austin), co-sponsored with the WSU Social and Economic Sciences Research Center
- Anti-tobacco campaign focus groups with adolescents and young adults (Austin & Pinkleton). Sponsoring agency: Washington State Department of Health
- Receiver-oriented message analysis of alcohol advertising among adolescents (Austin, Hindman, Hust & Pinkleton)
Research Facilities
The Consortium has access to a unique combination of laboratory and media production facilities housed in the Edward R. Murrow College of Communication that position it to make major contributions to the study and professional applications of communication and decision making.
Lab facilities include:
- Interview suite
- Focus group lab
- Communication Emotion and Cognition Lab
- Media Viewing Lab (Children’s lab)
- Survey research lab
- TV editing suites
- Radio station and radio/audio labs
- TV studio
- News production/broadcast lab
- Public television stations in eastern Washington and available through satellite, cable and video streaming








