Office: Goertzen 210
Phone: (509) 335-2795
Bruce Pinkleton (Ph.D., Michigan State University) is a professor of communication and director of research and graduate studies at the Murrow College of Communication. His research program focuses on the role of individual motivations and information source use—including traditional and digital media—in individuals’ decision-making processes in health and public affairs contexts. As part of this program of research, he examines ways to increase message effectiveness and conducts evaluations of communication campaigns directed to targeted audiences such as adolescents. His projects have been funded by a variety of sources including ABMRF/The Foundation for Alcohol Research, the Washington State Department of Health (DOH) and the American Legacy Foundation via DOH. He is coauthor of Strategic Public Relations Management, now in its third edition, and is widely published in peer-reviewed journals including Pediatrics, the Journal of Communication, Communication Research, the Journal of Health Communication, Health Communication, Political Communication, and Mass Communication and Society. Com Vista’s Communication Institute for Online Scholarship recognizes Pinkleton as a leading international expert on a variety of topics related to health promotion and political communication including advertising, broadcasting and media, children, cognition, competence, democracy, drugs, health, literacy (media literacy), methodology (research), persuasion, political elections, politics and government, public relations, and television.
Ph.D., Michigan State University (Communication, mass media)
M.A., Michigan State University (Public Relations)
B.S., California Polytechnic State University, San Luis Obispo (Journalism)
Health promotion, abuse prevention
Media/digital technology and decision making
Communication campaign evaluation
Principles of Public Relations
Public Relations Management and Campaign Design
Quantitative Research Methods
Seminars/related topics in Communication (graduate and undergraduate)
Advanced Research Methods
Marketing Public Relations
Public Relations Theory and Cases
Teaching: Educator of the Year, Public Relations Society of America, Greater Spokane Chapter and Spokane Regional Marcom Association (jointly awarded)
Research: A total of eight top paper/top-four paper awards from the International Communication Association or the Association for Education in Journalism and Mass Communication
Austin, E. W., & Pinkleton, B. E. (in press). Strategic public relations management: Planning and managing effective communication campaigns (3rd edition). New York: Routledge.
Selected Recent Refereed Publications
Hoffman, E. W., Pinkleton, B. E., Austin, E. W., & Reyes-Velazquez, W. (2014). Exploring college students’ use of general and alcohol-related social media and their associations to alcohol-related behaviors. Journal of American College Health, 62, 328-335.
Pinkleton, B. E., Austin, E. W., Chen, Y., & Cohen, M. (2013). Assessing effects of a media literacy-based intervention on U.S. adolescents’ responses to and interpretations of sexual media messages. Journal of Children and Media, 7, 463-479.
Austin, E. W., Pinkleton, B. E., Austin, B. W., & Van de Vord, R. (2012). The relationships of information efficacy and media literacy skills to knowledge and self-efficacy for health-related decision making. Journal of American College Health, 60, 548-554.
Pinkleton, B. E., Austin, E. W., Chen, Y., & Cohen, M. (2012). The role of media literacy in shaping adolescents’ understanding of and responses to sexual portrayals in mass media. Journal of Health Communication, 17, 460-476.
Pinkleton, B. E., Austin, E. W., Zhou, Y., Willoughby, J. F., & Reiser, M. (2012). Perceptions of news media, external efficacy, and public affairs apathy in political decision making and disaffection. Journalism and Mass Communication Quarterly, 89, 23-39.
Zhou, Y., & Pinkleton, B. E. (2012). Modeling the effects of political information source use and online expression on young adults’ political efficacy. Mass Communication and Society, 15, 813-830.
Cuillier, D., & Pinkleton, B. E. (2011). Suspicion and secrecy: Political attitudes and their relationship to support for freedom of information. Communication Law and Policy, 16, 227-254.
Pinkleton, B. E., Austin, E. W., Van de Vord, R. (2010). The role of realism, similarity and expectancies in adolescents’ interpretation of abuse-prevention messages. Health Communication, 25, 258-265.