Washington State University

The Edward R. Murrow Symposium 2012

Murrow Communicators Summit, APRIL 3-5


KEYNOTE ADDRESS, Thursday, April 5

David Marriott
DAVID MARRIOTT, co-owner of Gogerty Marriott and an
expert in crisis communication/crisis management, presents
The Amanda Knox Story: How did this happen and the role of the media
  • 4:10-5:30 p.m. Communication Addition Building (CADD), Room 21

Tuesday, April 3

Charlotte Friel Memorial Communication Lecture

Adventures and Escapades: A Life in Journalism and Beyond
By MARILYN BERGER
, acclaimed broadcast and newspaper journalist
  • 6:00 p.m. CADD 21 • Book signing 4:30 p.m. CADD Atrium
Marilyn Berger

Marilyn Berger has reported on major issues from around the world during her multi-decade career with major media organizations, including NBC News, The Washington Post, Newsday, and The New York Times. In 2010, she documented the inspirational journey of humanitarian aid worker Dr. Rick Hodes in her book This Is a Soul.
Sponsored by The Association for Women in Communications–WSU Chapter, and the Thomas S. Foley Institute for Public Policy & Public Service at WSU

Wednesday, April 4

Carnegie-Knight/FCC Roundtable:
Solutions to Rural information needs

This invitation-only event brings together media experts, community leaders, and other innovative thinkers from across the United States to discuss the Federal Communication Commission's Localism Initiative, which aims to enhance and encourage radio and television coverage of local news. Participants will share insights and explore ways citizens can learn about news that affects their communities in the absence of local media coverage. Due to limited space, this discussion is closed to the public but will be telecast at a later date and time to be determined.


Thursday, April 5

Career day/meet the pros, 8:30 a.m.-5:30 p.m.

Thought-provoking discussions and career-development events you won't want to miss.
REGISTRATION FOR CAREER DAY PRESENTERS
  • 8:00-9:00 a.m. • CADD Upper Atrium

MORNING RÉSUMÉ CRITIQUES
  • 9:00 a.m.–noon • CADD Lower Atrium

MORNING WORKSHOPS
  • 9:10–10:00 a.m.

Mining the Government Deep Web and Using the Public Records Act to Reveal Hidden Truths (Learning where the secrets are and how to get at them)
MATT ROSENBERG, Public Eye Northwest (Public Data Ferret)
CADD 123

The Essential Realities of a Small Agency: Smarter, Quicker, Leaner, Nimbler (How a small ad agency can hold its place among the big guys)
TOM STONEHAM and RICHARD BLAKLEY, Partners, Stoneham/Blakley
CADD 218/220

So Where Exactly Is Sofia and How Do You Spell It? (Stuff we wish they'd at least mentioned in school)
SHIRLEY SKIDMORE, Director, Marketing and Communications, Marylhurst University; KEITH SHIPMAN, President and CEO, Horizon Broadcasting Group; LOREE WAGNER, Principal, Loree Wagner Communications; LINDSEY EMERT-BRADSHAW, Barokas Public Relations
CADD 21

*

  • 10:30 a.m.–noon

You Don't Have to Be Great to Start, But You Have to Start to Be Great (Creating and sustaining your own PR firm)
PAUL CASEY, President, Casey Communications; VIRGINIA McCARTY, President, McCarty & Associates, "a marketing firm"; MARGO MYERS, Principal, Margo Myers Communications; and LOREE WAGNER, Principal, Loree Wagner Communications
CADD 21

There's Green Stuff in Your Teeth (Guidance from the pros on communicating through a camera)
DAN RASMUSSEN, KING-TV; ERIC JOHNSON, KOMO-TV; JENNIFER KIM, KOMO-TV; MARK WRIGHT, KING-TV; ANA CABRERA, KMGH-TV
Studio A

Radio, the Web and Convergence (Merging media and the new landscape of news and information)
KERRY SWANSON, Station Manager, Northwest Public Radio; REED MICHAELSON, Radio Announcer, Web Magician; GLENN MOSLEY, NWPR Correspondent, Journalism Educator
STEVE MONTGOMERY, Montgomery Marketing and Communications
Keith Jackson Newsroom (Murrow East 326)

The Bucks Stop Here (Advice from Mahogany Row and what being "the boss" actually means)
DJ WILSON, President and General Manager, KGW Media Group; KEITH SHIPMAN, President and CEO, Horizon Broadcasting Group; TODD MOKHTARI, News Director, KIRO-TV
CADD 218/220

From Coroner's Office to Corner Office (Tips on the career path from first obit to last)
PETER BHATIA, Executive Editor, The Oregonian; MIKE SHEPARD, Senior Vice President, Seattle Times
CADD 123

The New Digital Reality (An insider's look at today's almost unimaginable digital information landscape and where it's headed)
RYAN LOCKWOOD, Director of Knowledge Management, AT&T; DAVID PAETH, Manager Business Marketing Sales, AT&T, Anchorage
CADD 117

AFTERNOON RÉSUMÉ CRITIQUES
  • 1:25-4:00 p.m. • CADD Lower Atrium

AFTERNOON WORKSHOPS
  • 1:25–2:40 p.m.

Communicating in a Crisis (A hard look at the very hard job of crisis management through the examples of Alaska Air 261 and Amanda Knox) DAVID MARRIOTT, Crisis Management Expert, Partner, Gogerty-Marriott Inc.
CADD 217

"Br@nd U" - Shaping Your Story as a Rockstar PR Candidate
The team of Weber Shandwick:
KRYSTAL FRANKLIN
MICHELLE PRATT
SCOTT MEIS
(director of digital strategy)
SHELBY ERICKSON
CADD 218/220

The Craft of Storytelling
ERIC JOHNSON, KOMO-TV
CADD 21

Myths and Misconceptions in the World of PR
LINDSEY EMERT-BRADSHAW and ASHLEY ENNIS, Barokas Public Relations
CADD 117

Selling Your Most Important Client – You. (Tips for landing that first advertising gig)
TOM STONEMAN and RICHARD BLAKLEY, Partners, Stoneham/Blakley
CADD 123

  • 2:50–4:00 p.m.

It's Simple: Work 26 Hours a Day (A discussion of what it takes to reach the top of a profession)
NICOLE MIRANTE-MATTHEWS, Co-Executive Producer/Writer, NCIS, CBS TV
KAY J. WIGHT, Former CBS Executive
CADD 218/220

Just Like it Sounds: Mahmoud Ahmadinejad in Dushanbe, Tajikistan (Or some of the really difficult things broadcasters actually have to deal with)
DAN RASMUSSEN, KING-TV; ERIC JOHNSON, KOMO-TV; JENNIFER KIM, KOMO-TV; MARGO MYERS, Margo Myers Communications; MARK WRIGHT, KING-TV; ANA CABRERA, KMGH-TV
CADD 21

Organizational Communication at Nordstrom
JOE DAVIS, Nordstroms, Inc., Education and Change Readiness
CADD 117

What a Great Idea! Let's Leak It to the Competition (Or how to cure a corporate client of a troubling instinct for his own jugular)
BRUCE AMUNDSON, Corporate Communicator; SHERRY NEBEL, Broadcast Journalist, Corporate Communicator
CADD 123

Keynote address and Reception

The Amanda Knox Story: How did this happen and the role of the media
By DAVID MARRIOTT, Co-owner, Gogerty Marriott, public affairs/reputation management consulting firm
  • 4:10-5:30 p.m. • CADD 21 • Reception immediately follows

David Marriott specializes in crisis management, crisis communication, labor communications, litigation support, and media training. He will talk about his work to transform the public image of his client Amanda Knox, who was convicted by an Italian court of murder in 2009 and acquitted and freed in a retrial last fall. Gogerty Marriott has offices in Seattle and Washington, D.C.


rescheduled: Tradition of excellence Events

Broad enthusiasm about Dan Rather's participation in fall Symposium events prompted rescheduling of the April 5 "Tradition of Excellence" gala and tribute to Professor Glenn Johnson. Please join us on Sept. 27 when we'll honor Rather, along with our generous Murrow donors, scholarship students, and new members of the Alumni Hall of Achievement—and celebrate Professor Johnson's 33 years of outstanding service to WSU!

Thank you for your continued interest and support of The Edward R. Murrow College of Communication.


* The "Write It Right, Say It Better" workshop previously scheduled for 9:10 a.m. has been canceled.
The Edward R. Murrow Symposium acknowledges exceptional achievement in communication, celebrates scholarship, and connects students to industry professionals.

Support the Symposium

September 27, 2012

Dan Rather

Dan Rather to accept Lifetime Achievement Award

Veteran newsman Dan Rather is recipient of this year's Edward R. Murrow Award for Lifetime Achievement. Rather will accept the honor and deliver the thirty-eighth Murrow Symposium keynote address on Thursday, Sept. 27, in Beasley Coliseum at WSU Pullman.

Glenn Johnson
The April 5 Tradition of Excellence gala is being rescheduled for Sept. 27, when we'll honor Dan Rather, along with Murrow scholarship donors and students, retiring Professor Glenn Johnson, and new members of the Murrow Alumni Hall of Achievement. Please join us in the celebration of excellence this fall!
Let the celebration continue!
Join Cable 8 Productions students as they mark the 25th anniversary and honor Professor Glenn Johnson for 33 years of contributions to student success.
Thursday, April 5 • 6:00 p.m. Ensminger Pavilion
Hearty hors d'oeuvres • no-host bar
Students with WSU ID – $10
Alumni and Friends – $20
Pay at the door •Everyone welcome!

36 Award-Winning Years
The Edward R. Murrow College of Communication, Washington State University, 101 Communication Addition, P.O. Box 642520,
Pullman, WA 99164-2520, 509-335-1556, Contact Us